BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Europe/Brussels BEGIN:STANDARD DTSTART:20001029T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZNAME:CET TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20000326T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:CEST TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:20260530T102413Z - 91498@eujpcic DTSTART;TZID=Europe/Brussels:20260210T103000 DTEND;TZID=Europe/Brussels:20260210T113000 CREATED:20260530T102413Z DESCRIPTION:'About Japan' webinar series 265: Opening Pop-Up Stores an d Setting up a franchise in Japan\n10-02-2026 | 10:30 - 11:30 CETPop-U p or Franchise: What is the Optimal Strategy for International Brands Ente ring the Japanese Retail Market? This webinar will provide a focused analy sis of two flexible market entry strategies for international brands targe ting the Japanese retail and service sectors: Pop-Up Stores and Franchisin g. Japan represents the world’s third-largest retail market\, valued at approximately ¥170 trillion\, offering significant opportunity but presen ting substantial challenges due to demanding consumers\, market saturation \, and high initial costs. Navigating this environment requires a strategi c alternative to traditional long-term store commitments. The webinar will compare Pop-Up Stores\, which offer a low-risk\, temporary solution for e ssential market testing\, brand building\, and sales proof-of-concept\, ag ainst the Franchise model\, which provides a more structured and scalable path for long-term expansion through a master franchisee partner. Key anal ysis includes deep dives into both approaches\, supported by expert interv iews and case studies of successful brands. This dual-focus details the cr itical role of established department store contacts and sales targets for Pop-Ups\, and outlines the complex legal\, localization\, and partnership steps required to establish a Master Franchise agreement. It also examine s the pros and cons of each model to help determine which approach best al igns with a brand's maturity\, resources\, and long-term strategic goals f or the Japanese market. The webinar is targeted to EU companies seeking th e optimal market entry or expansion strategy for the Japanese retail and s ervice sectors. In 40 minutes from your desk\, discover:The Retail Market LandscapePop-Up Stores and Franchise concepts and comparisonCase Studies/E xpert Interviews Programme:IntroductionExpert’s presentationQ&A Session Speaker: Gregory Roustel\, [...] DTSTAMP:20260530T102413Z SUMMARY:'About Japan' webinar series 265: Opening Pop-Up Stores and Setting up a franchise in Japan END:VEVENT END:VCALENDAR